windows-10-logo

After years of waiting, Windows 10 finally hit the shelves in late July this year and caused many to rethink their current operating system situation. Hard as it may be to turn down new and exciting improvements to the existing Windows platform, upgrading to a new operating system as soon as it’s available isn’t always the greatest idea. Windows 10 is a free upgrade for current Windows users but don’t let price become the only deciding factor.

First and foremost, Windows 7 and Windows 8 have been great operating systems and for many out there they currently still provide the best solution to their needs. From a business standpoint, if a product isn’t broken then there is no reason to replace it unless it provides a critical new feature that is necessary. Windows 7, similar to the long living Windows XP, is a business standard platform and is still the number one operating system across vast amounts companies and with Microsoft’s excellent support system, older operating systems allow for an even greater amount of users. In conjunction with Microsoft’s support, a majority of third party developers will always have drivers for Windows 7 or 8 systems whereas support for Windows 10 drivers may be limited.

The biggest reason for not upgrading to Windows 10 is that it is much more of task than people think. For example on the corporate level, the logistics of installing a new operating system across the entire network is an IT nightmare and can cause days or weeks of lost time because the install interfaces with so many different applications. Specific industries that rely completely on time based sales or operations can lose large amounts revenue because they spent a week installing a new operating system. For this reason alone, Windows 10 isn’t not worth the trouble until it starts to become more prevalent in business environments.

Resisting the urge to upgrade to newest, shiny software can be a hard decision but in the long run staying with older operating systems may prove to be a better decision. Windows 10 does have great features and for many is wonderful upgrade to the personal computers but for most in the business world upgrading to Windows 10 can potentially cause more harm than good.

So as


15 September

#IBYE2015

Uncategorised

 

 
Congratulations to our Christian Kortenhorst for getting through to the next round of Irelands Best Young Entrepreneur (IBYE).
We are very happy that he will go on to the 2 day mandatory residential intensive bootcamp in Druids Glen Resort, Co. Wicklow on Sunday 27th & Monday 28th September 2015.



What if you could publish less often on your blog and get more targeted traffic from Google? This post, by Leslie at Cube, will show you how to do exactly that.

But first how many times have you heard “publish great content and the visitors and ranking will follow”? Google loves new content, so publishing often will increase your rankings and visitors. This strategy has been aptly named the publish and pray approach.

What I am going to show you here is a two step approach to gaining more traffic. In fact you don’t even have to complete both steps; by following the first step only, you will gain more traffic from Google, though both together are a killer.

Write Longer In-depth Blog Posts

I have been blogging since 2006. The word count in a lot of my early posts was low, mostly between 300 and 500 words. Over the years these posts started to have less visitors.

Two years ago I decided to revamp my main website and created a plan that recycled posts year after year, with an occasional new post – usually written by a contributor.

This is exactly what I did – the first step.

I created a spread sheet listing all the web site pages, (I used screaming frog to scan my website). I looked at every post to decide if it was still useful today and would still be useful in the future. If it wasn’t useful the post was deleted, after checking analytics below, and the page redirected to another appropriate page.

On this website I wanted to end up with about 50 useful high quality informative evergreen posts that could be updated every year. I decided on 50 as that website has a large mail list that now expects a newsletter every Monday. If you send out a newsletter one a month, perhaps only 12 greats posts are enough.

I checked my Google analytics analysing the traffic to these posts, firstly to make sure I was not deleting a post that was sending good traffic, and secondly to decide where to start re-writing.

I chose the blog post that was getting the most traffic as my starting place. As I said earlier most of these posts were thin in word count. I wanted to increase the word count dramatically, but only with highly relevant and useful information. Most of the blog posts are now at least 800 words – the highest is 3,400 words.

The blog post in this image was ranking already in the first page of Google. After re-writing it now ranks at the number position in its main markets of the US and UK.

blog-posts

Taking the time to re-write that post has increased the traffic from a few hundred a month to more than 2,500 visitors, and this is only Google traffic – this website gets half its traffic from Google and the other half from social media and referrals from other websites.

The post now is more likely to be linked to from other websites and shared on social thereby creating a virtuous circle. So far that post has been shared more than 1,000 times on Facebook.

Before writing the post again check the keywords it ranks for on Google Search Consol. It is likely that before re-writing there will not be a list of keywords attached to the page.

Search-Console

After a post has had the above writing treatment it is like you will see the small arrow at the left side of the post. Clicking on this arrow lists the many keywords that the post is now ranking for. If any of these keywords are more important than the others, make sure they are well represented in the text. The figures on the right show the total impression for this post. This illustrates that this post is acquiring a 25% click through rate, a high figure, but still one that can be improved.

At this point you can stop. However the second step is perhaps the most important for over all rankings.

Content Promotion

All websites need links to rank well, especially in competitive areas. Ranking one post on your website and having others link to it will increase the ranking of your whole site.

It is likely that your presence on social has increased since you started writing, well hopefully. Promoting the new updated content to your social platforms is the first step in content promotion, (please remember to answer all comments on the post and on social). Many industries have their own social platforms – for example inbound is great for anything of a web or marketing nature.

If your blog blogs are of great quality and you are not getting any comments, you need to start the process off. Encourage comments at the end of your post by asking a question – what do you think – works well.

Guest Posting

I am a fan of guest posting when it is done right, done wrong and you might be kicked out of Google. Just going out and buying some links from a link broker can work in the short term – it has however huge downside risks where you site can be penalised by Google.

Almost everyone I know has a website. I run my own company; most of the people I know run their own company, or are self-employed. I have several hundred, yes fairly low, followers on Twitter, some on Facebook, and hundreds on LinkedIn.

Although I run a digital marketing company I can write for many blogs that are in different industries. Usually these when they are outside of my expertise are my experience in those areas.

The biggest challenge I face on a day to day basic is managing my time. Due to time being so precious I write few guest posts, but still like to write 3 or 4 per month. You can find writer on Textbroker or iWriter – however these will need to be heavily edited. A good writer will charge anywhere between 50 and 100 euro per post.

LinkedIn

Content Promotion Done Right

Build your email list

Email your list with every new post

Share on social sites more than once, twitter twice on the day of publish with two hours between 9am and 5pm, then again the next day, the next week, and the next month. Facebook share on day of publish and next month. Google+ day of publish, next week, and again next month.

In all posts I write I link out to other sources. I email all these sources and let them know that I cited their work, (also mention them on Twiiter with @), I ask if they would give their opinion on my post. I NEVER ask them to link to it or promote it on their social accounts – the people I cite will all have a more prominent web presence than I have – I am looking for favours.

Share you content on aggregator sites. Site like this are always looking for content that will spark discussion, so if you have written a great fact filled post there are great chances of it being shared.

General business aggregators include:

  • Reddit – search for your area here

  • Bizsugar

  • Boxnutt

There are also paid aggregators sites if you want to go down that route. The downside of aggregator site is time, if you just join and post your own content you will get banned, ignored, or marked for spam. Therefore you do need to be somewhat active, not a huge amount but some.

Communities-Google_

Post to Groups

  • LinkedIn

  • Facebook Groups

  • Google+ communities

Again just dropping in once a month or week to drop the link to your blog post will get you no-where.

Post to Forums

If you just join a forum and drop a link you will get banned for spam. I post your content on a forum you need to have a history and provide a fairly good synopsis. Again be prepared to reply to all comments.

I understand this appears to be a lot, though this is not simply writing and promotion of a blog post – this is promotion of your business.

Leslie run Cube Online Marketing where he offers Adwords management and SEO services.

Did you find this useful, have I missed something? Let me know in the comments below.



Want to know how AVG became as big as it has? It’s simple. They offer great services like Antivirus, and now the malware feature, all for free. That’s right. They do it all for free. This is how they invite you in. Once a customer is using their free stuff, they get you on the hook with their premium services. This is the stuff that actually costs something. This is how they have built their small empire.
avg_cloudcareThere are two main reasons why AVG has done their business this way. For one, they say that most people don’t want to spend money on these tools. For the most part they would be right. Most people don’t like to spend money. If they can get something for free, they will. The other reason is who these tools are geared towards. Many claim that the tools out on the market are only for those who are established. The ones who have big businesses. This is also a claim that is true, for the most part. There are many who feel that their needs are getting left in the dark.
This is why AVG developed the system and the tools it has. It wants to appeal to those who are sort of like the underdog. Can’t say that they have been wrong. Look at how much money they have made because of it and the customers they have attracted.
Is AVG cloudcare the first thing that clients look at for their business? No, it’s not. At the end of the day, it appeals to many and seems the most suitable. It’s like a book with the a dirty cover. The outside might not be too appealing, but underneath is where all the goods are hiding.
There is actually a new channel that is out for AVG cloud users. This channel has a lot of appealing tools too. The IT tool allows businesses to see their impact. It allows them to see when a client needs them. It allows a business to see when their space has reached limited capacity. This means they need to allow for additional clients. This is a good thing. It’s good for content. It allows for virus detection.
There is an increase with Linux and OSX users. AVG is well aware of this. They are currently looking into these platforms. For those that have the more premium offerings, there are two options available. Due to non-licensing and no limits customers can do the pay-as-you-go or the annual thing.
AVG cloudcare is becoming a very relevant thing these days and it’s growing stronger every day. For more information on their services visit them on the web.



Windows 10 is the newest and last release of the Microsoft’s operating system, it will be released this summer. The company has learned from it’s past mistakes when customers were apprehensive about upgrading previous versions of Windows. The current plan is to have automatic updates, leaving all the technical work to the professionals.
The Windows saga almost plays out like a spy novel, including it’s long list of codenames. From 3.1’s Sparta to NT’s Wolfpack and the newest moniker for 10 being Threshold. There is a logical explanation, some names have a relationship to where they were developed or shipped from and others are references to Xbox games. Aside from techie’s, most consumers are never aware of these pre-release references.
Screen Shot 2015-05-28 at 21.49.06
There will be seven versions of Windows 10, which will be run by Windows server 2016. The first version, Home, is aimed at the everyday user of PC’s and tablets and comes with fingerprint and face recognition software. Education has been made specifically for use in schools and will include the ability to obtain mass licensing. Next, is Mobile, specifically for use with touch screens like smartphones and tablets.
Business versions such as Mobile Enterprise, will be equipped with stronger security measures and mobile device management. Additional options include, loT, which will be implemented into ATM’s. Pro is aimed at small businesses, but includes the same security measures of the Mobile Enterprise.
Common features on all seven of upgrades will include, a tiled interface, a color change in emojis to gray and providing customers’ remote capabilities to install features on all their devices. The new start menu will be a blast from the past for loyal users, as it is almost identical to the original. Gone is that confusing flip-switch view, Microsoft has decided to stick with the tried and true task bar. One of the best features is the new age ability to use keyboard shortcuts in the command bar.
 
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Now, how much will all this new technology cost, it’s actually free for the first year to current Windows 7 and 8.1 users. For those who find it impossible to wait until summer, you can try Windows 10 now for free. Simply log into your Microsoft account and choose from a download for your PC or smartphone. You will have the ability to choose from 111 languages and gain access from 190 countries.



laptop_securityToday in business one of the most important tools a person has is a laptop. A laptop has replaced traditional paper and pens because it makes more business sense. However just like laptop use is on the rise, so is laptop theft. As we all know when it comes to business when a laptop is stolen, it is not only about the hardware but also about the information stored on the laptop.
For a lot of businesses there is highly sensitive information stored on laptops which could affect their customer base. Preventing laptop theft is vital, so how can people be mindful to protect their laptops.
First and foremost if your company will allow you to take your laptop with you when you leave that is one way to make sure that your laptop is secure. Now if you do take your laptop with you never leave it in an unlocked vehicle. One thing you can do is lock your laptop up in your trunk or carry it in a bag with you.
If you have to leave your laptop at work lock it up in a desk drawer or use something like a bicycle lock with a cable and secure it on the desk. Now if you do have to travel for your job for training and meetings be careful where you leave your laptop.
For example if you are in a meeting and you have to leave a meeting do not leave your laptop unattended. Yes most people in a meeting are trustworthy but you have to always err on the side of securing your laptop. Now if you have to fly always keep in mind that you will have to place your laptop through security.
Always keep your eye on the laptop as it goes through the x-ray machine and make sure you see where it comes out on the other side. If you don’t some-one other then you may pick up your laptop and walk away with it. For most business people their laptop is their lifeline so you have to do everything you can to protect it.


6 May

iPhone Pros and Cons

Uncategorised

apple-indexThe new Apple iPhone 6 plus is the most drastic upgrade to the iPhone series yet, and it may not be for everyone. While many think bigger is better, this might not always be the case, though it does have its perks.

Pros:
Long battery life. The iPhone 6 is the first in its series to have a decent battery life. Most users report being able to get through a full day without having to recharge.Brilliant display. The new screen size is fantastic for watching videos, browsing the Web or reading ebooks.Stunning 8 megapixel rear facing camera and 1.2 front facing camera. Picture quality has improved greatly since the last generation.
The call quality seems to have been improved significantly. Both the speaker and the microphone have been improved: calls are much clearer, and you sound clearer to the other person as well.
It’s less fragile than previous iPhones. Normally it was one drop on the ground and back to the Apple store, but some users report having dropped it a few times with no ill effects so far.
Cons:
It’s only got one, bottom facing speaker. With such a large size, many were hoping for a front facing speaker as well.
It’s massive size makes it difficult to fit in some pockets, and it feels a bit awkward holding up to your ear.
Single-handed use proves to be quite difficult. It’s large width and curved edges make it difficult to reach the home button with your thumb while holding the device in the same hand, for example. This may not be a problem for seasoned Android users who are used to having to use both hands.
Many of the Apps that you have come accustomed to may still have not been updated to support the new iOS.
Putting a case on the iPhone 6 plus makes it even more massive.
Charging the battery takes a long time: about two to three hours from 0% to 100%. Don’t forget to throw it on the charger before bed!
The on/off button has been relocated to where the volume buttons used to be. Not too big of a problem, but a bit annoying until you get used to it.


When the time has come to buy a new laptop computer, there are some things that you should consider before making that purchase. These considerations are different for every person because your specific needs will of course be different from other looking to make the same computer. Here are some things you should consider before buying that new laptop computer.
Laptop Size
If you need a new laptop computer that you will be using while on the go, you want a light weight and notebook sized system. The slimmer and lighter the laptop, the easier it will be to travel with.Dell_laptop
The Screen Quality
The longer that you will be staring that the screen of your new laptop, the more comfortable you need the screen quality. Touch screens tend to be more glossy than a traditional laptop screen, and these glossy style screens tend to have more reflections that can be bothersome to many users. Consider a laptop with a high resolution to help lessen the strain on your eyes.
The Comfortable Keyboard
If you have been using a desktop keyboard most of your life, the keyboard that comes with the laptop can be a significant change for you. Choose a laptop that has a comfortable keyboard, with the basics as far as symbols. Some laptops try to cram tons of symbols in those keys, making your workspace extremely cluttered. Less is more with your laptop keyboard.The Laptop Brain
Depending on your individual needs, make certain that the processor in your laptop can easily handle the tasks you will be performing on a regular basis. For multitasking or gaming, you need a system that can process all that data quickly. Do not purchase an entry level laptop when you are going to be using the laptop for video conference calls and frequent uploads/downloads via the Cloud.
The Laptop RAM
To get the absolute most out of your laptop, it must have at least 4GB of RAM installed. The more RAM the better, as it will allow you to run several applications at the same time without having any interruption in your service.
The Laptop Battery
Many laptop computers will provide the recommended battery life of their unit based on basic usage. If you plan on working the laptop hard, it is recommended you choose a system with much longer battery life.


Acryptolocker-2.0fter being in the technical industry for over thirty years it takes something fairly unique to pique my attention. The Cryptolocker virus is in fact that type of program. In a nutshell it takes all of your files and over a period of days, weeks, and or months turns your most used and precious data into a conglomeration of unusable junk. In conjunction with that the method for recovery from the virus is ingenious at best, and diabolical at worst. The following is the method of transmission, assimilation, and recovering from the Cryptolocker virus.
Infection
The virus is introduced through an infected attachment in an email. Disguised in the email it immediately propagates the bot and begins its malicious attack on your data. In addition websites can introduce the malware through the use of an advertisement click through that again places the bot on your computer and the process begins.
Virus Process
The virus makes its way through your file system by targeting specific file types in order to achieve maximum damage. Files such as spread sheets, documents, and text files are attacked first and encrypted. If the virus remains undetected then pictures, music, and video are destroyed. The virus starts at older dated files and then continues up the chain until more recently used files are encrypted and then the virus exposes itself.
Remedy
Once your data has been encrypted a covert server will send a message asking for a sum of money to decrypt the data. It is at this time that a mistake is usually made. Most users will run a virus scanner and remove the virus from the computer. This is a grave error as the key to decrypt the data is embedded in the virus executable file. Since the key has been deleted there is no method for decrypting the data including brute force methods. There is only one method for getting your data back and that is to pay the 300 to 400 dollars using the Bitcoin path of money transfer. It is estimated that over 25 million dollars has been extorted from those who have gotten the virus.
In the final analysis, and looking from a strictly objective point of view, Cryptolocker in its delivery method as well as it execution and ultimate payment process offers a well planned and executed criminal enterprise that no one was ever brought to trial for. Many of the servers were finally brought down and that in itself presented a problem for those who caught the virus and tried to pay. There was no server to complete the transaction and therefore the data remained lost.
There is no real method for preventing the payload being delivered to your computer. Only good judgment and making sure that every website, and every email you open is carefully evaluated before proceeding.



imagesProtect Your Business
Every business can be protected with cyber security. A business should be fast and secure. Every email and all online connections can be safe and offer privacy. A business does not need to be delayed due to a virus. Every virus has the ability to cause many problems for a business. This problems will cost money in the long run. There is affordable protection that is available. Anti virus protection can fit into any business budget. This is an excellent starting point. There is much more cyber security protection that is available for each and every business. Offer yourself and your business some peace of mind by investing in cyber security.
Business Options
Every business has many options in regards to cyber security. There are some exceptional managed services that a business may pursue in order to protect every IT area. The business security options can increase the confidence in the fact that the business devices and all the data is highly protected and that is at top working efficiency. The confidence will come because every business risk is reduces with security. The solutions that are offered include:
*Email security
*Content filtering
*Remote monitoring and management
These are only a sample of what a managed service can provide to any business. These solutions will leave a business more to actually conduct the business while knowing that every aspect of their cyber security is enforced.
Cyber Security Advice for Businessfightfraud
There is some good and sound business advice that can benefit any business. The following tips can be helpful for a business. A small company can apply this advice and make a difference in their security.
*Teach employees security principals; Every company can have a set of security policies and principals available for their employees.
*Protect computers, information, and networks from cyber attacks; Keep clean machines and have the latest security software in place.
*Keep backup copies of all business data; Do this on a regular basis. Twice weekly or weekly.
*Maintain control of physical access to computers; This would be preventing unauthorized individuals from getting into them. Separate user accounts are helpful.
This is just a small amount of advice that will offer a business cyber security.
The Powerful Features
Cyber Security does offer some powerful features that will only benefit any business. The many features will keep all business communication secure and safe.


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