Google Calendar makes it easy for businesses to stay connected anytime and anywhere. Getting started simply means creating a Gmail account, a process that takes less than five minutes to complete. Once set up, users can access the calendar, schedule meetings, and share with anyone they choose.
As an affordable service, it is hard to pass up what Google is selling. The features that Google Calendar offers are more than comparable to Microsoft Outlook (a similar calendaring program), and not only does it promise the essentials of what a business will need, but it also goes above and beyond the essentials.
Google Calendar is easy to navigate because the layout is extremely straightforward and the display can be customized to individual liking. There is one primary calendar, but for organizational purposes, individual calendars can be created for personal, business, or vacation use. Calendars can be shared by simply inviting others through email. Sharing calendars is an invaluable tool in business as schedules are always changing. Calendar sharing allows everyone to be on the same page. Permission levels can be set to control the amount of power granted to others that can access calendars. Granting full permission on a calendar allows someone to see and edit the contents of a calendar, which is perfect for a secretary or administrative assistant who takes care of scheduling.
In todays day and age, the smartphone has become a huge development in technology. Because the world of business is hectic, many people work on the go with their smartphone. Google Calendar is not only for use on the computer, but it is compatible with many different devices across the board. Smartphones can be synced with Google Calendar to perform all the functions that can be executed on a computer; it can even send SMS text reminders to a phone or email. This option is especially essential for scheduling meetings or events when without a computer.
Google Calendar also offers some advanced features that aren’t found in many other programs. When trying to find a time that multiple people are available for a meeting, Google Calendar has a “suggested times” link that shows convenient times for everyone in the group. For a glance ahead of time, Google Calendar has an option to send out a daily agenda by email.
Google Calendar’s service has been hailed a great, cost-effective alternative for a small business to stay connected and organized. Not only does it serve the purpose, but it goes above and beyond with advanced features.
It is a time-tested practice. Printer manufacturers are selling their printers at inexpensive prices and then making their money on the consumables. This comes primarily from the sale of replacement ink. It is this practice that has inspired a lively aftermarket of cheap ink from third-party suppliers. But at what cost? Is there a hidden disadvantage to using cheaper ink?
OEMs Worth the Cost?
The makers of today’s modern printers (the original equipment manufacturers or OEMs) claim that their ink is worth the premium prices they charge for it. By purchasing the recommended OEM ink, the printers are then capable of creating the highest quality images. These images have a greater and are more photo-accurate and have a higher, richer colour spectrum once printed. For photos, as well as document use, the OEM inks are long-lasting and have a higher resistance to UV damage and will fade less over time. However the costs per page are significantly higher.
Aftermarket Inks make a Stand.
Third-party suppliers, on the other hand, say that their inks are just as good but cost a lot less. On average, the cartridges from these providers carry more ink and in most cases print significantly more pages before running dry. Many aftermarket sellers can provide anywhere from 3-50% more prints and anywhere from 50%-200% more documents depending on printer use. Some of this can be contributed to the OEMs making ‘regular’ cartridges at a lower cost with less ink and charging premium pricing for high-yield cartridges. Third party providers will often provide higher quantities of ink in a single cartridge.
Aftermarket difficulties…
However, the printer manufacturers have made it difficult for the third party market to capitalize on the lower cost. Currently, most OEMs hold about an 80% share of the replacement cartridge market. The reason behind this is twofold. The manufacturers are constantly updating technology and changing to newer printers, as often as every 6-9 months. Often the newest printers do not have third party options for ink. And the use of smart chips makes many of the OEM ink cartridges proprietary. In some cases, these chips do not allow ink replacement to occur without the chip being reset or will not allow a ‘foreign’ cartridge to be used in the printer.
OEM verses Aftermarket
The main difference between the two options are simply quality vs. cost. Side-by-side tests have been run by many different outlets, using the same printers, with both OEM and Aftermarket inks. If you want the very best prints that will last the longest and have the greatest punch of colour, the best option is to go with an OEM ink. But if you are working more with documents or simple images for presentations, a third party option can be a significant savings over the life of the printer.