The creation of software and applications has shifted greatly over the last several years. With individuals now using mobile products for a large amount of their work it is necessary for most companies to have a mobile application available for users. This way, the individual can access information and work on content over their mobile phone or tablet. Due to this, the mobile app market has exploded. Ever since the original iPhone hit the market in 2007, software manufacturers have seen the ability to produce software and make a good amount of money doing so. With the processing power of mobile devices continuing to evolve and grow there is are expansive options for mobile designers to not only easily produce content for mobile devices but also increase their profits off of selling services for both mobile and platform based hardware.Mobile applications have come a long way in the last five years and now there are hundreds of thousands of applications available for all mobile devices. Whether a user has an Apple or Android based device in their hands, there is a large number of applications available (of course, the programming is slightly different, so it is necessary to alter the information in order to make sure the program runs on both devices). However, with this being said the mobile applications do require some specific attention in order to draw interest from individuals using the mobile devices. Because it is now easy for the applications to go live on iTunes and Google Play (and others) it is important to understand the other applications available to download and to make the app have either different features or improve functionality over other apps. This way, users are more likely to at least download the content.Mobile applications come in both free and pay versions. The free version usually associates ads into the content in order for the designer to make money. On the other hand, the individual is also able to charge for the download of the application in order to bring in initial revenue, which it splits somewhat with the host service (iTunes, Google Play). Often times it is a good idea to make the application free for a time, in order to increase interest in the product, so more individuals download it. A new application that is similar to a pay application is not going to drum up a large number of downloads.